1 - Logo & Wordmark Design

I wanted to create a brand mark that was simple, clean, and portrayed the emphasis on sustainability that comes with smart growth strategies. The mark is reminiscent of both the shape of a ‘G’ (for the company name) and a leaf, to reflect the aforementioned sustainability. The line through the main body of the mark represents the vein of the leaf as well as a road curving away from view, one that would hopefully support multiple transportation options.